At one company I worked, the executive team had worked up a list of core corporate values. There were 11 of these values, and they were mentioned and pushed in every company meeting.
In fact, “Goals and Values” wallet cards were handed out to each employee. And let me make sure I affirm one important thing here, prior to what I’m about to say: these were, without a doubt, very worthwhile values: “Stay close to our customers”, “pursue excellence in all we do”, and so on. Note that I still carry this wallet card with me today, two decades later.
But here’s the thing: the values, despite all their great qualities, became cliches, overused, cited on every conceivable occasion and for every possible purpose. I remember the company president at the time: he even roamed the halls every once in a while, popping his head into random conference rooms, barking one or more of the company values at the nonplussed attendees: “Well? Are we staying close to the customer?” And in almost every meeting, people would spend substantial time itemizing earnestly how well a proposal fit in with the values, sometimes more than the time they spent explaining the actual pros and cons of the proposal itself.
Here’s where I’m going with this (and do hang in there for the connection I’ll draw specifically to IT): easy references to the goals and values became for many a substitute for actual thinking. And substitutes for actual thinking are seductive and rife. But alas, good ideas and concepts, even when innately wise and useful, can turn counterproductive when simply used de rigueur and without thinking. Most insidiously: they can be used to justify what you want or don’t want to do anyway, often for reasons you can’t or won’t state transparently. [Read more…]