How does your company pick which projects to undertake? Demand outstrips available resources: nearly always, there are far more “good ideas” for things to do than can actually be done in a given time period. So how do you decide which ones you take on?
If you research this general topic, you’ll find a lot of rather intricate, idealistic screeds that detail how to model an admixture of financials, market potential, risk factors, etc., and promise that this will get you “the” answer. I don’t dismiss the importance and general validity of such approaches, but let me be frank: that’s actually not what usually happens at most companies. Not even close. Here are some real-life (albeit generally unsuccessful) approaches to project selection that I’ve seen in real companies. In no particular order:
1) Do ‘em all: everything proposed by anyone goes on a list, and people just work like crazy and do the best they can to accomplish whatever;
2) Let a single executive (CEO, CIO, CTO, whoever) decide. That’s what executives are there for, right?
3) Insist that all proposed projects be evaluated for ROI, and do the ones that produce the biggest ROI number.